Humectants are key ingredients in skincare that attract water from the environment and the deeper layers of the skin to the outer layer, ensuring it remains hydrated and plump. Common humectants include glycerin, hyaluronic acid, and propylene glycol, known for their ability to retain moisture and improve skin texture. By drawing moisture to the skin, humectants help reduce the appearance of fine lines and give the skin a smoother, more youthful look. Perfect for all skin types, they are particularly beneficial in moisturizers, serums, and masks for delivering intense hydration and enhancing skin's natural glow.